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THE SUMMIT THAT DEFINES THE INDUSTRY

 

In 2018, the Immersive Design Summit brought together some of the leading creators in the immersive arts to share thoughts and ideas, creating new friendships and inspiring new projects. (See 2018 programming here)

This annual, tightly curated conference brings together a cross-section of the leading creators in the immersive arts and technology—from theatre to theme parks, escape rooms to mixed reality and beyond— to share insights, forge new friendships, and inspire new projects. The dynamic mix of attendees and speakers represent some of the biggest names in immersive entertainment, and the innovators who will shape the future of immersive design, and define the terms that outline its constantly evolving boundaries.

SCROLL DOWN OR CLICK ON A SECTION BELOW TO PICTURE YOURSELF AT IDS 2019.

 

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PINPOINTING THE DECISION MAKERS

Our guests' and talent's reach ranges from private, single guest experiences like Whisper Lodge to massive cultural commodities with 270 million annual visitors like Disney's parks. IDS is where the creators of these experiences meet each year. For what is arguably the most cutting edge collection of creative genres of our time, IDS is the single most powerful collection of influential creators in the world.

The admissions process aims to create an inclusive assembly that reflects a plurality of disciplines, demographics, and experience levels. We believe that the industry that is emerging is stronger when it reflects the totality of the current and potential audience for immersive art and entertainment.

Factors that are considered during the application include:

  1. Discipline — (art, academic, or business, escape room, theatre, VR) 

  2. Gender Respresntatiuon (including non-binary)

  3. Diversity (Inclusivity)

  4. Location

  5. Experience Level

Genres of work

Responses from 2018 attendees on "category of work." This graph reflects the most represented results from 168 responses.

TRENDS IN THE INDUSTRY

The “Immersive” Industry is made of many different ventures spanning from traditional arts to large scale, multipurpose theme parks employing the use of actors and technology. In order to appreciate the growth of the industry in general we have accumulated these exciting developments into five categories. They are:

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The industry is growing in a multi-faceted way, as depicted below:

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This data is based on attendees success and future projects. See case studies below.

 

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BRANDS REPRESENTED AT IDS

We reach a wide variety of voices, but all of them fit into two categories: INFLUENTIAL & INSPIRED

The Immersive Design Summit represents a sampling of every layer of the most rapidly transforming creative industry in the world. From CEO’s and Founders of companies giving keynote speeches, to designers and engineers giving demos, and all the way around to showiz marketing leads attending the summit for networking, IDS caters to the most precise audience that the experiential industry has to offer. See a list of some of the game-changing, visionary companies that have been and continue to be represented.

WHICH MARKETS DO WE TOUCH?

Every time a formal discussion takes place involving the world of “immersive design,” its participants attempt to define the term. The truth is that it’s intangible, reaching a wide variety of industries ranging from Virtual and Augmented Reality (and any combination therein) to Escape Rooms and Immersive Theatre. At Immersive Design Summit, we aim to capture the most complete slice of the industry, with its most important and diverse range of voices, capitalizing on our unprecedented network to create what is surely the most substantial audience in the industry. Even huge Experiential Marketing agencies send their most important figureheads to speak or attend IDS (in fact, they’re a main area of focus for what’s new in 2019). Take a look below to see the corners of the globe that we touch with IDS, through our highly curated and coveted selection process.

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Applications are considered both individually and in the context of the full range of attendees. We aim to bring a mix of points of view to the attendee pool, creating what is in essence the ultimate gathering of immersive creators and executives

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The only inherent truth of an industry that prides itself on engaging the emotions of captive audiences, such as ours, is that one cannot put a finger on what is precisely so powerful about this wide variety of productions. Disneyland, represented in droves by IDS attendees and talent, goes so far as to market that feeling as magic. It’s intangible, and indescribable for good reason. But what can be established is that there are game- and world-changing creators at the forefront of every wave in this industry. And IDS is the launching pad for each of those voices. See below for some case studies on our unprecedented lineup of panelists and attendees.

NEXT TO EACH CASE STUDY YOU WILL FIND THE ICONS FOR EACH IMMERSIVE CATEGORY THEY ARE LEADING THE CHARGE IN

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Chief Creative Officer at THE VOID

Hickman got his start as a designer of illusions, working for world renowned talents like David Copperfield and Criss Angel, before co-founding The Void, the hottest location based entertainment VR start-up in the United States.

In the Media:
Fast CompanyFast Company • NY Times • Polygon


Has Worked With:

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Cofounder and CEO at Meow Wolf

Kadlubek heads up one of the most exciting enterprises in immersive entertainment. What began as an artist collective in Santa Fe, New Mexico has turned into a multi-million dollar company with projects set to open in Las Vegas and Denver over the next few years.

In the Media:
Forbes • PBS • Future Of Storytelling • Variety


Has Worked With:

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CEO/co-founder of Two Bit Circus

Play, you could say, is in Brent Bushnell’s blood. The co-founder of Two Bit Circus grew up in a family whose business was play, and Bushnell has carried on that tradition by pioneering the idea of a “micro-amusement park” that leverages VR, escape rooms, carnival games and more into an urban nightlife destination with a dual identity as a platform for immersive performance work.

In the Media:
Fast Company • Whats Your TechThe Verge • LA Mag


Has Worked With:

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Chief Development Officer, MYCOTOO

Forjindam’s experience across multiple disciplines and business verticals has led to her position as Chief Development Officer at Mycotoo. She’s served as Creative Director there for theme parks and luxury retail amongst other projects. Now Mycotoo is making a name for itself in the realm of immersive marketing activations, and Forjindam’s insights are an integral part of their process.

In the Media:
Blooloop • AdWeek • Theme Park Insider


Has Worked With:

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Creative Director/Design Director, MAGIC LEAP, INC.

Stewart is one of the pioneers of the Alternate Reality Game format, serving as one of the architects of the legendary Cloudmakers game for the Spielberg/Kubrick film A.I. which introduced the format to an unsuspecting world at the turn of this century. Of late, he’s out his storytelling and world-building skills to work for Magic Leap, the pioneering augmented reality company whose every move is watched closely by the tech press.

In the Media:
No Proscenium • Wired • Wired


Has Worked With:

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Executive Vice President of Creative at MWM Universe

Williams is the Executive Vice President of Creative at MWM Universe, the IP arm of Madison Wells Media, where she runs all of MWMU’s creative aspects. Previously she was part of Lucasfilm’s famed Story Group, which oversees the Star Wars franchise. While there she co-founded the ILMXLab.

In the Media:
Hollywood Reporter • TechCrunch• Deadline


Has Worked With:

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Creative Director, Senior Imagineer - Walt disney imagineering

Thacher is an experience designer who first rose to prominence as one of the designers on the seminal Jejune Institute, a long-running alternate reality experience in San Francisco which is chronicled in the film The Institute. Thanks to that work she was recruited by Walt Disney Imagineering, where she led award winning projects such as Ghost Post, and continues to work on large scale projects we’re not at liberty to discuss.  

In the Media:
Boing Boing • OC Register


Has Worked With:

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Executive Producer, Experiences at Oculus

Rachitsky has worked with the most influential companies and organizations in interactive media. Her c.v. includes time at the Sundance Institute and the Future of Storytelling before joining Oculus where she is the Executive Producer of Experiences, leading efforts to create a bridge between live and digital immersive experiences.

In the Media:
WebProNews • The Verge• CNET


Has Worked With:

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WHAT TO EXPECT IN 2019

Building on the success of the inaugural 2018 Summit, our 2019 edition will expand from one day to two and double the attendance capacity. As such, we’re able to bring even more influential and inspiring creators and producers across the spectrum of immersive arts & technology together. The expanded schedule will let us dive deeper into the issues that matter most to our community, and this year’s Summit will feature more participatory elements, and provides space for installations and technology demonstrations in the lounge area during the Summit, and through the Friday and Saturday night parties.

LOCATION

Our home for the next Immersive Design Summit will be the lovely Swedish American Music Hall and Cafe Du Nord San Francisco, CA, a famed venue with a long history in the heart of the City. Our expansion in size also comes alongside a doubling of attendees, programming and time – IDS will take place over two full days in 2019.

In 1873, the formation of an organization called the Original Orpheus Singing Club began the journey of The San Francisco Swedish Society. In over a century of operation, the Society has served multiple names and purposes. In 1875 the location provided health benefits to it’s culturally-focused members, which numbered at a humble 40-60 through the earthquake and fire that destroyed the Society’s records in 1906.

The organization utilized a variety of downtown SF locations such as Skandia Hall on City Hall Avenue, lost to the great earthquake, followed by The Swedish Lutheran Church. With generous assistance of the Swedish community, the society purchased a 50 x 100 foot parcel on the north side of Market Street in the early 1900s, and engaged Swedish born San Francisco architect August Nordin to grow it into the celebrated building that exists today. It has remained a space of pride in the Swedish community and San Francisco as a whole, and its great banquets and galas have celebrated its resilient and deep history.

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SPEAKERS

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Asa Kalama
Executive Creative Director, 
Walt Disney Imagineering


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David Wally

Chief Creative Officer, 
Mycotoo


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Haley E.R. Cooper
Co-Artistic Director, 
Strange Bird Immersive


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Johanna Koljonen
CEO, 
Participation Design Agency


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Scott Trowbridge
Portfolio Creative Executive, 
Walt Disney Imagineering


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Yvonne Chang
Co-Founder, 
Wildrence

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J. Cameron Cooper
Co-Artistic Director, 
Strange Bird Immersive


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Fri Forjindam
Senior Creative Director, Chief Development Officer, and Cofounder, Mycotoo


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Ida C. Benedetto
Author, 
Patterns of Transformation


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Marc Simons
Cofounder, 
Giant Spoon


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Sean Stewart
Creative Director and Design Director,
Magic Leap

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Clint Sears
Writer, 
The Tension Experience


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Gemma Brockis

Cofounder, 
Shunt


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Jae Lee
Co-Founder, 
Wildrence


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Mikhael Tara Garver
Independent, Renowned
Experiential Director


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Stephanie Riggs
Experiential Creative Director, 
Refinery29

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Darren Lynn Bousman
Director, 
The Tension Experience


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Gordon Bijelonic

Producer, 
The Tension Experience


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Jenni Magee-Cook
Head of Production,
Dreamscape Immersive


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Samantha Gorman
Co-Director, 
Tender Claws


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Tanya Leal Soto
Producer, 
Tender Claws

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Sponsorship has changed for conventions and summits. No longer does a banner and product sample do the job; guests expect catered experiences and interactive content presentation. Indeed, some of the leading voices in this shift to Experiential Marketing are ticketholders for Immersive Design Summit already. Because of that, IDS is the leading frontier in marketing opportunities for creative marketing teams and visionary companies. Typical sponsorships abound (like travel partnerships, catering, and afterparty placement), putting your brand into the hands of the most thoughtful creators on earth, and if you have an idea for something crazy you’ve always wanted to build through an event production, IDS may very well be the place to do that – pitch it to us because we’ve definitely got the team to make it happen. 

SEE OPPORTUNITIES BELOW TO JOIN US FOR IDS 2019 & CAPITALIZE ON INDUSTRY TRENDS

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Library of Experiential Art & Design

In 2018, we collected artifacts from our speakers and guests’ projects and presented them at our party. In 2019, your brand can present an exhibition of artifacts, props, paraphernalia, and equipment from immersive experience around the globe, demonstrating the history of the art form and rich panoply of experiences.


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Epic at Whitechapel

The Midwinter Masquerade is an experiential tasting menu, a guided interactive dining event, and an immersive theatre experience all wrapped into one — and taking place in what looks like a gin palace in an abandoned section of the London Underground. Provide an unforgettable experience to IDS guests while cleverly presenting your brand.


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Branded Demo Lounge

While extremely limited in space, IDS features breakout rooms that are utilized between each panel. Hundreds of the industry’s most skilled hands wander summit floors making friends and catching up on the latest news and most exciting gadgets over and over throughout the weekend. If you have immersive news or gadgets, you can catch a lot of eyes.


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Swag Bags + Giveaways

More formal sponsorship opportunities fit at our Summit, like assisting with program production, sponsoring the stages and breakout rooms in between presentations, and providing wifi and water to guests. If you seek a summit-wide impact, ask us what opportunities we have to ensure maximum exposure.

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Epic at Rathskeller

One of Epic Immersive’s most renowned shows and locales, Rathskeller is an underground club in a secret location known only to attendees who happen to stumble upon a ticket. Surely one of the most coveted tickets of Immersive Design Week, join us by sponsoring guests for the most coveted experience of their trip to the Bay Area.


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Scholarships + Lowering Ticket Price

One of the biggest challenges facing IDS is travel cost, impeding our goal of diversity by preventing international & underrepresented voices from physically getting a seat at the table. Since IDS operates as an IRL discussion, not online, a brand that brings down the ticket price or sponsors select scholarships would make a big impact on the community.


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Immersive Photobooths

There is not a more inventive place in the world to show off your Augmented Reality step & repeat or interactive, live 3d-modeling, Matrix-style photobooth. Have the coolest photo opportunity in the world? Want to put it in the hands of the most creative event producers on Earth?

IDS is a match made in Heaven.


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Narrative ARX Hotel Experience

We’ve got the world’s most talented alternate reality creators staying in the same two or three hotels for a weekend of inspiration, why not give them exactly what they came for? Introducing an Alternate Reality Experience to their hotel stay would provide lasting memories, and we can even assist you with the writing…

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Collaborative Immersive Installation

The best way to access our audience is to speak their language. For the last decade, Think Tank Gallery has played matchmaker between many world-renown artists, and brands that were placed cleverly as collaborators on their projects. Build out your own immersive environment or let us pair you with an artist and their following.


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Parties, Dinners, and Catering

IDS’ goal is to collect the most inspiring thought and important voices, put them all in a bunch of rooms, and let them change the world forever. Sponsored dinners and parties, or even lunch breaks catered by forward-thinking companies is the most tried & true way to do this. Breaking bread is a timeless connecting moment, and immersive design is about connecting.


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Film Screenings + Workshops

One of the things we’ve been asked time and again since last year’s IDS is what kinds of ancillary programming we will be adding as we expand to a larger venue and full weekend. Smart partners can fulfill this need, adding screenings of coveted content, BTS looks at top-notch productions, and coveted hands-on time with mentors and creative leaders.


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Stage + Breakout Title Sponsorship

More formal sponsorship opportunities fit at our Summit, like assisting with program production, sponsoring the stages and breakout rooms in between presentations, and providing wifi and water to guests. If you seek a summit-wide impact, ask us what opportunities we have to ensure maximum exposure.

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ADDITIONAL OPPORTUNITIES & ADD-ONS

  • Support individual Speakers

  • Marque Space in critical email blasts and social media

  • Program space

  • On stage references and slides between main programming

  • Snack and beverage sponsors

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JACOB PATTERSON | THINK TANK GALLERY
HEAD OF PARTNERSHIPS
THINKTANKGALLERY@GMAIL.COM
916.670.3801